Privacy Policy



Strategic Insights Inc. (“SI”) values its customers and respects your privacy. SI is committed to protecting the confidentiality and security of the personal information of all individuals that visit this website and/or other websites of SI (collectively the “Website”). This Privacy Policy describes the personal information we collect about you, why we collect it, how we use it, and when we share it with third parties.

In this Privacy Policy, “Personal Information” means information about an identifiable individual with the exception of business contact information such as a job title or work-related telephone number, postal address or e-mail address.

Your Personal Information is collected, used, and disclosed by SI only in accordance with applicable privacy legislation and this Privacy Policy.

Type and Collection of Personal Information

We may collect Personal Information from you such as your name, e-mail address, postal address, phone number or credit card information when you visit the Website and/or when you purchase SI publications (the “Publications”) online through the Website. We may maintain a record of your Publications interests and purchases you make online relating to the Publications and/or services offered by SI.

The collection of your Personal Information is limited to that which is necessary for the purposes identified in this Privacy Policy.

Use and Disclosure of Personal Information

We do not use your Personal Information for purposes other than those which have been set out below. SI does not sell or trade Personal Information to third parties.

SI collects, uses and discloses Personal Information for the following purposes:

  1. to process and fulfill your order(s), including to send you e-mails confirming your order status and providing you with invoices;
  2. to process requests, questions, inquiries, comments and complaints;
  3. to contact you in response to any purchases, questions, inquiries, comments or complaints;
  4. to help us evaluate, address problems with and improve the Website, the Publications, our services and for sales and marketing uses;
  5. to understand your preferences, interests and purchasing history;
  6. to verify, evaluate and/or monitor your creditworthiness;
  7. to assist with the collection of any amounts owing by you;
  8. to contact you by mail, fax or e-mail to provide information regarding your transactions, our Publications, sales, specials, promotions, contests, changes to our terms, conditions, policies and/or other administrative purposes;
  9. to protect the security and integrity of the Website and our business and for internal use or purposes such as for generating statistics and reports;
  10. to prevent, detect and investigate activity in transactions that are suspicious, fraudulent or violate the Website Terms of Use;
  11. to respond to inquiries from regulatory, government, investigative and law enforcement agencies and to comply with all applicable laws and legal processes such as subpoenas, search warrants and court orders; and
  12. to prevent injury, harm or damage to any person or to minimize injury, harm or damage when we deem the safety of any individual to be at risk.

If you wish, you can ask that your Personal Information not be used for marketing and promotional purposes. This can be done online when you initially provide the information, or at a later date by contacting us.

Limiting Use, Disclosure and Retention

Personal Information shall not be used or disclosed for purposes other than those for which it was collected, except with your consent or as required by law. Personal Information will be retained only as long as necessary for the fulfillment of those purposes or as required by law.


Whenever possible, SI will seek your consent to use and disclose your Personal Information at the same time it collects such personal information. By accessing the Website, providing your Personal Information to SI and by purchasing the Publications and/or services offered by SI through our Website, you are consenting to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy and applicable privacy legislation.

Sharing of Personal Information

SI may share your information with third parties. We may engage service providers who manage our customer information, perform services on our behalf such as processing your order, promotions, processing credit card payments, fulfilling your requests or helping to prevent, detect and investigate fraudulent or suspicious activities and transactions.

If SI requires the services of third parties to handle your Personal Information, we will require them to adhere to privacy procedures that will keep your Personal Information confidential. These third parties will be given only the Personal Information necessary for performing their services.

Information That Does Not Identify You

SI may share non-personal or aggregate or summary information regarding you with advertisers, partners or other third parties provided that such information does not identify you.


SI uses appropriate safeguards to protect the privacy of Personal Information. These safeguards are designed to prevent unauthorized access, disclosure, copying, use or modification. Your records are accessible only to staff who have been given the authority to access them and only as is necessary to provide the Publications, services or otherwise deal with you.

SI strives to provide a secure online environment for the transmission of Personal Information such as credit card details, usernames and passwords. In addition, SI uses the secure payment system, Stripe, for transactions. Information sent to our Website is received by a secure server that encrypts the information before it is sent to us. All data collected is protected against unauthorized access.

You must be aware, however, that transmissions over the Internet cannot be guaranteed to be completely secure. SI, its affiliates, subsidiaries, any directors, officers, employees, agents, contractors or subcontractors do not represent, warrant or guarantee that Personal Information will be protected against misuse, loss or modification, nor do such parties accept liability for the security of a user’s Personal Information submitted on or in connection with the Website.

Web Log Information and Cookies

SI logs certain technical information from your computer’s web browser when you visit us on the Internet. This information includes your Internet address, the address of the Website you are coming from, the amount of time you spend visiting our Website, the pages visited, the operating system and web browser software you use, and, if you link to us through a search engine, the keywords you use to find our Website. The logs do not record Personal Information, can be accessed only by SI, and are used solely to track visits to our Website and improve its content and layout. SI never attempts to tie this information to particular individuals visiting our Website unless necessary for investigating a security breach.

When you visit our Website, you are assigned a temporary text file called a cookie through your web browser. It is placed on your computer for programming purposes only and enhances your use of the Website by providing a unique identifier as you move from page to page. If you use the search engine, it remembers the keywords you enter.

Accuracy and Access

SI is committed to ensuring that any records it has containing Personal Information are accurate, complete and up-to-date. It is your responsibility to inform SI of any relevant changes in your Personal Information. You may review and amend your information by logging onto the Website and selecting “Account.” If you have questions or concerns or you no longer wish to have your Personal Information kept by us, you may contact us at

In special circumstances, SI may refuse or limit an access request, for example when disclosure of the information will reveal Personal Information about another person or interfere with a legal investigation.

Accountability and Openness

SI is committed to protecting your Personal Information. SI will make readily available to you specific information about its policies and practices relating to the management of Personal Information.


SI reserves the right to modify this Privacy Policy at any time. Your continued access or use of the Website constitutes your acceptance of such changes. It is your responsibility to review the Privacy Policy frequently.

If you have any questions regarding this Privacy Policy, please contact SI at